At the end of the day, as well as for any kind of biz, also
e-commerce needs to offer something more than just a menu of items to sell.
All e-commerce websites ask for e-mail subscription in
order to implement a DM activity.
Every single day we get some dozens of newsletters offering
any kind of products and services. From fashion to travels to electronics etc etc.
But what’s the key of success of the best e-commerce
companies like Net-à-Porter?
It’s storytelling.
It’s telling something: offering news, suggestions,
editorials, any content that can valuable for receivers.
Otherwise, your e-mail will be thrown away together with
spam.
That’s why the most successful e-commerce companies are
hiring journalists in addition to creatives and technicians. A journalist can
turn your website into a magazine, involving and engaging readers and get their
fidelization through direct mail and social networks.
If you have some more time, you can read:
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